Atlas Bikes
An identity and online shop for a maker of steel touring bikes built to last a lifetime.
Client
Atlas Bicycle Co.
Services
Brand identity, Website
Year
2025
Website
atlasbikes.eu
The brief
Atlas sold bikes through dealers and wanted to start selling directly. They needed a brand that felt as durable as their frames and a shop that could explain a custom build.
What we did
We designed a sturdy, technical identity and a site that walks riders through choosing a frame, size and parts, with photography from a two-week ride across Norway.
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